Mix and mingle your online media

Improve your overall online presence:

Website:

• Analyse your Google Analytics to check the performance of your website as a starting point.

  • Check the visitor numbers

• Which pages are the most visited?

• Not selling online? Now might be the time to consider this.

• Is your website keeping up with your company and its developments? 

  • Take the opportunity to see if the content on your site is up to date.

• Does your website perform well on SEO (Search Engine Optimisation)? 

• Review keywords, meta tags, Google My Business entries.

Social Media

Social Media is the place to share some more light-hearted stories. Social Media is NOT about sales, it is about creating awareness and networking. Keep in mind that people browse Social Media when their brain needs a rest and they need entertainment. And people remember stories better than facts.

• Choose the appropriate platform for your business.

• Share some knowledge. If you would like to share facts, it’s good to visualise these through graphs.

• Provide insight into the way your organisation is operating or how you produce or sell your products.

• What is so special about your service?

• Use authentic photography and videos.

• ALWAYS DRIVE TRAFFIC BACK TO YOUR WEBSITE, link back to info and blogs

Cross-Media

• Websites, print and social are part of an overall branding strategy.

• Be consistent, use your logo, colours and fonts in all media.